This article explores the International Civic and Citizenship Education Study (ICCS) with particular emphasis on the European Union's (EU's) involvement in the regional portion. Using the ICCS, the EU actively combines hard measures with soft power, allowing the EU to define and steer cross-national rankings of values of EU citizenship. The authors contend that once hard measures of citizenship are produced, they become an efficient 'truth' that can be legitimated through evaluation and ranking. As measures are represented in comparative tables, the conversation shifts to 'Why are we ranked here?' rather than 'How/why were we ranked?' This shift requires critical discussion, one which is often difficult, given the politics of agreement and funding patterns underlying assessment.